1 research outputs found
The entrepreneurial journey of founding an impactful, local, and transparent fashion brand - partnerships & company acceleration
This work project discusses the development of the hybrid D2C business “meiæs”. meiæs is a
local, transparent, and impactful fashion brand producing socks and donating five percent of its
revenues to the Hope Zones Foundation. This foundation focuses on preserving and protecting
the ocean, with a special focus on Portugal’s coasts. Starting with developing a business model
using the Lean Business Model Canvas by Maurya (2010), the authors cover essential aspects
such as the problem and solution definition, market size, sales and marketing channels, and
team. Eventually, hypotheses are developed which are rejected or accepted in the individual
parts. The authors’ main findings were that meiæs was not able to achieve product-market-fit
yet due to the immaturity of the business but will most probably achieve it in the near future
once the first batch of socks has sold out. Moreover, using short-form videos (reels) on
Instagram are the most effective form of advertising, and enlarging the company’s network can
increase future funding and partnership opportunities. Lastly, meiæs socks were found to be
more sustainable due to their low raw material CO2 footprint of only 1kg per pair of socks